Hot Wheels – Not Wheels – HW NORMAL CARS – HOT WHEELS X MSCHF

Hot Wheels and MSCHF have teamed up to flip the script with “Not Wheels” — a cheeky, collectible twist on the classic die-cast formula. Branded under “HW NORMAL CARS,” this collaboration ditches the fantasy racers and flame decals for hilariously mundane vehicles: think beige sedans, dented delivery vans, or painfully average hatchbacks. It’s a satirical nod to everyday realism, wrapped in Hot Wheels’ iconic blister packaging. MSCHF’s irreverent design ethos meets Mattel’s toy legacy in a drop that’s equal parts parody and pop art — a must-have for collectors who love their irony with a side of die-cast.